
Fats and milk products (cheese or fermented milk) enriched with plant sterols or stanols, are the pillars of this new generation of anti-cholesterol products. A first important point is that their effectiveness could be demonstrated scientifically. More than sixty clinical trials show that a sufficient intake of these products and this together with a varied and balanced diet, within a few weeks time, the bad LDL cholesterol by 10 to 15% and may fall without reducing the good HDL cholesterol. This positive effect also occurs in certain drug treatments, especially for the group of statins. Second, these products are labeled as’ nomadic consumption “(small bottles, fermented milk) or are used as bread meersel. This ease explains in part the (expected) explosive growth of these products on the European market from 146 million euros in 2005 to 312.5 million euro in 2012 or a forecast based on official data, an increase of 114%. A recent French study came to an amazing down to: the people most would benefit from these products are not the most important customers! Only 15% of the population with high cardiovascular risk makes regular use of these products and, worse still, only 5% take these products in sufficient quantities or custom . Perhaps, the high price of these products a possible explanation, or perhaps the confusion with other functional foods such as probiotics.
Tags: anti-cholesterol products, balanced diet, Cholesterol, Functional Foods, Milk, sterols,